DeCA's marketing campaigns incorporate traditional public affairs and community involvement as well as cooperative partnerships with industry, exchanges, military community organizations and DoD activities to inform authorized shoppers about their commissary benefit. The ultimate goal of DeCA's marketing efforts is to encourage all active-duty members, retirees, Guard and Reserve personnel and their family members to take advantage of the savings commissaries offer by shopping regularly and making it their "everyday" store.
Artwork Downloads
The official visual information products posted here (posters, buttons, flyers, banners) are intended for use by media, industry partners, and DeCA store directors and staff in marketing campaigns to publicize and promote the commissary benefit. Check periodically for updates and new postings.
Contact the DeCA visual information officer to share your suggestions or for more information on formats and specifications.
Industry Marketing Support Request
Campaign Overview
The "Come Home to Savings - Shop Your Commissary" is an awareness campaign that reflects the commissary's vital savings programs that are offered worldwide year round.
Campaign Overview
These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
These materials can be used by vendors, business partners and commissaries for print purposes to promote the Commissary CLICK2GO program.
Artwork Downloads
Campaign Overview
These materials are for use by commissaries to help inform patrons of DeCA's coupon policy:
- The poster should be displayed in a visible customer area. For example, some stores might have an enclosed bulletin board or a check writing/coupon swap area near the entrance.
- This tri-fold is for use by commissaries to help inform patrons of DeCA's coupon policy. It may be handed out to customers at the register or placed in areas where other handouts, such as coupon booklets, are located.
Artwork Downloads
Campaign Overview
These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Campaign Overview
Are You Prepared? Help customers prepare for emergencies and natural disasters by providing tips on what items to include in their emergency closet. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
These materials are available for use with approval from DeCA marketing and Health and Wellness program managers. Contact marketing@deca.mil for more information.
Artwork Downloads
Campaign Overview
These materials are for use for commissaries to help explain to shoppers, who have been granted shopping privileges by the John S. McCain National Defense Authorization Act of Fiscal Year 2019, there will be credit and debit card user fees.
Artwork Downloads
Campaign Overview
These materials provide general information about package dates on food products and can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
This campaign includes graphics stores can use to notify their customers they can give the gift of groceries with gift cards now available at all commissaries. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
This campaign raises awareness of laundry detergents that do not contain optical brighteners for the proper care and cleaning of ACUs and can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
New material coming soon.
Artwork Downloads
Campaign Overview
DeCA program that delivers the commissary benefit to geographically separated Reserve and National Guard members and their families throughout America. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
Artwork for stores and for use by bases/installations for their local "Command" channels to support and provide information on the Commissary Rewards Card program. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Command Channel Files
Campaign Overview
Campaign promoting education through a scholarship program geared to high-achieving children in the military community. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
We kick off our special sales events beginning mid-August and throughout September with a worldwide Back to School Sidewalk Sale focusing on healthy family breakfasts, fresh-packed school lunches, and after-school snacks that the kids can prepare themselves. This sale may be offering club pack items, cases of your favorite cereals and bottled water, and more.
The Back to School Sidewalk Sale will occur in lieu of the commissaries’ Customer Appreciation Case Lot Sale regularly held in September.
Campaign Overview
Follow us on social media to keep up to date on what’s happening at your Commissary.
Artwork Downloads
Campaign Overview
These are documents that are printed in the store.
Artwork Downloads
Campaign Overview
Campaign for Veterans Day – Thank You For Your Service promotion. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.
Artwork Downloads
Campaign Overview
Campaign for Your Everday Savings (YES!) promotion. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.